Offered through the Briner School of Business, the business management degree delivers a foundation of core business topics. Students complete hands-on coursework, analyze industry challenges, and develop thoughtful solutions. Guided by a faculty of business experts, you will learn how to create a collaborative work environment that brings out the best in your employees. Better yet, you will practice those environments through group projects in which you solve real-world business issues and work with real business partners.
Greenville University’s business management degree helps you improve outcomes for your business and the world. Through a curriculum grounded in Christian leadership, you will gain skills to lead with integrity while working toward organizational goals.
GU students take their skills out of the classroom by partnering with regional businesses to provide them with real-world solutions in our Experience First project course. Students have worked with the likes of Rural King, Interfaith Youth Corp, GOEX Apparel, Landau Boats, Marcoot Jersey Creamery, and more!
Meet top industry experts
Learn, experience, and network with industry professionals. Engage with alumni doing what you want to do through our Community Circles and build your network before you even leave college!
Intern at companies in St. Louis, learn from professors who have experience in the field, and take advantage of faculty and alumni with industry connections. You'll graduate with a degree, a resume of experience, and a network.
Degree completion option. Complete your undergraduate degree with our 100% online business management major.
Christ-centered learning. Use your business management major to serve God by combining your Christian values with sound business practices.
Deepen your education. We’re a liberal arts school. That means you get a holistic education that introduces you to many subjects and ideas, helping you grow your interests and skills.
One of the best experiences in the business management program was being connected to people who had your dream job. Meeting professional business leaders inside and out of the classroom gave me a front row seat into what I wanted my future to look like. The constant feedback and mentorship I received from professors in the Briner School of Business grew my confidence by always telling me, "it's your turn."
Business Management, BS Course Requirements
The business management major requires completion of 57 credits and leads to a bachelor of science degree.
Visit the Online Catalog for an explanation of graduation requirements.
Business Management, BS Courses
Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)
Intermediate level course with emphasis on how accounting information can be interpreted and used as a tool of management in planning and controlling business activities of the firm.
Prerequisite: ACCT101. (Offered spring semester)
What makes some for-profit businesses and not-for-profit organizations excel while other fail to thrive? Often its due to the quality of management within the organization. Management of people is a distinct skill set that is critically important and these skills can be studied, understood, and practiced. In this course, students will learn the elements of business management, the theory behind them and practical tools with which to apply them. Key topics such as communication, leadership, teamwork, conflict management, change and more will be covered. No matter where a person works or volunteers, they will be able to contribute to the success of any organization when they have a clear understanding of management theory and techniques. Meets the general education social science or business management requirement. (Offered every semester.)
A detailed study of effective business communication includes analysis of business communication and practice in crafting multiple business communications types. This consists of the research and application of both individual and team communication. This course will also emphasize the different aspects of verbal and nonverbal communication. Students will learn how to interview, write effective project plans, and create a resumé.
Prerequisite: ENGL 105. (Offered spring semester.)
A study of contracts, torts, agency, bailments, and property with emphasis on the social forces that have and will affect our legal rights and duties. (Offered spring semester.)
This course is about applying analytical theory of business decision making to provide products and service design, capacity planning, process and location selection, inventory and supply management, quality assurance and scheduling. These real-world management tools will heighten the comprehension of business applications and provide a competitive edge in school and beyond.
Prerequisite: BUSN101, ECON102, and MATH 105, MATH 106, MATH 111, MATH 113, MATH 115, or PSYC 202.
Offered: Fall semester.
Students will understand the forces of globalization, why nations trade, problems of trade restrictions and international payments, and multinational corporations as international change agents. They will work from the manager's perspective to discover how working internationally affects the functional areas of business through influences of the land, the political environment, and the cultural heritage of the people. Meets the general education global foundations requirement.
Prerequisite: Open to any upper division student. (Offered spring semester.)
This course examines how national and local managers explain the development of their careers with a particular emphasis on leadership development, ethics, and the integration of faith in their management practice. These, together with the course material and group projects, help students develop appropriate career skills. In addition to the weekly speaker summaries, students write a business case study, make microfinance loans to overseas entrepreneurs, and develop individual career plans, resumes, and job search skills.
Prerequisite: BUSN 101 and ENTR 130.
Strategic Management explores how companies analyze their strategic environments, identify strategic choices and implement chosen strategies. Analytical tools include employing frameworks to analyze internal strengths and weaknesses as well as external opportunities and threats. The course is taught through an online strategic management simulation in which students compete in teams to enable them to evaluate their effectiveness in developing and implementing strategies for the firm. (Offered fall semester.)
Each department offers a practicum or internship course numbered 405. In this course the student applies theories and skills learned in the major. Each experience should include significant learning opportunities related to the student's major field. Two supervisors are involved, a work supervisor and an academic supervisor. Registration must occur prior to the activity. Forty to sixty hours of work experience is required for each credit awarded. The experience may be paid or unpaid. Letter grades will be assigned unless otherwise stated in the departmental description. Students must consult with their academic supervisor at least twice during the experience. A learning experience summary paper following departmental guidelines is required as well as a final interview with the academic supervisor. A maximum of twelve credits may be applied to the degree. Prerequisites: Junior or senior standing with a 2.0 G.P.A., 18 semester credits completed in the field and departmental approval.
Throughout this course cases will be read, discussed, and critiqued. Critical thinking skills will be necessary to successfully and comprehensively address the strategic issues depicted in the cases. Companies will be researched and potential actions will be put forth for consideration in this writing intensive course. In addition to the case and text assignments, students will be asked to create a case addressing a current issue that an entity is facing. Meets the general education upper division writing intensive requirement.
This course delivers economics from individually focused, microeconomics to the infrastructure focused, macroeconomics. This semester will provide a foundation for both business and non-business majors. Meets the general education social science or business management requirement. Offered: Fall semester.
This course is structured to be a more detailed, deeper coverage of both micro- and macroeconomics. This semester builds upon the broad, fast-moving introduction to the micro- and macroeconomics course. This course covers applied economics, or the rest of the economics story for business majors. At the completion of the course, students will have had comprehensive instruction and application of micro, macro, US, and global economics.
Prerequisite: ECON 102 and PSYC/SCWK 202. Offered every semester.
This introductory course examines business from an entrepreneurial perspective. It will provide students with an introduction to the potential and pitfalls of entrepreneurship and its impact on the economic development within a community. Throughout the course, students will examine the various methods for starting up, managing and financing a new business enterprise. This process will culminate in the development of a viable business plan. The overarching goal of this course is to familiarize the student with business terminology in order to introduce him or her to the business program at Greenville University. Meets the general education social science or business management requirement. Offered: Every semester.
This course is an experience and project based course designed to encourage hands on innovation. Students will gain insight into the roles and responsibilities of entrepreneurs in organizations both large and small. Students will also engage in a semester long project on campus or with local partners to enhance their understanding of innovation, strategic planning, implementation strategy, research and development, product design, product marketing, and market research.
Prerequisites: ACCT 101, BUSN 101, BUSN 222, ECON 102, ENTR 130, and MRKT 201. Offered: Every semester.
Introduces the student to corporate financial management through the study of financial systems, techniques of financial analysis and working capital decisions, financial forecasting, financing current assets, capital budgeting, the cost of capital and the target capital structure quantity, statistical decision making, and financial techniques. Prereq: ACCT 201 and ECON 202.
Marketing is not just about advertising or social media posts. Its a broad field encompassing all aspects of discovering customer consumer and organizational buyers wants and needs and then meeting them. Setting the mission and strategies, understanding buyer behavior, reaching global markets, researching market options, and making decisions concerning the 4 Ps of marketing product, price, place, promotion are all critical areas to understand. Knowing terms and concepts is not enough, however, so application opportunities are given throughout the course. No matter in what field or in what position a person finds themselves, marketing is a part of it. Offered: Every semester.
Beginning with theory as taught in MRKT 201 and ECON 102, students deal with selected marketing cases and learn to apply their theoretical principles. Work is both individual and in groups and includes the creation and development of a new product.
Prerequisite: MRKT 201. (Offered fall semester.)
Advances in biology have pushed the development of statistical methods and depended on those methods for decades. Biostatistics focuses on three core areas: 1) general statistical concepts; 2) correct use and interpretation of statistical methods commonly used in biological sciences; and 3) basic familiarity with the R statistical software language, which has become an important tool in dealing with many kinds of data, including genetic data. Meets the general education quantitative reasoning requirement.
Prerequisite: MATH106. (Offered spring semester.)
Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, parametric (t-tests and ANOVA) and non-parametric (chi-square) tests of significance. A basic introduction to Statistical Package for Social Sciences (SPSS) software is provided. Cross listed with SCWK 202. Meets the general education quantitative reasoning requirement.
Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, parametric (t-tests and ANOVA) and non-parametric (chi-square) tests of significance. A basic introduction to Statistical Package for Social Sciences (SPSS) software is provided. Cross listed with PSYC 202. Meets the general education quantitative reasoning requirement. (Offered every semester.)