News - Music Business Major Prepares Students for Life After College

Music Business Major Prepares Students for Life After College

                       Black Room 2

         The Music Business industry has rapidly changed over the past ten years, which means the jobs students might pursue after college have also changed.  As music and music consumption are becoming increasingly digitized, methods for finding, producing and marketing are changing. Greenville College Music Business Professor, Danara Moore observes, “It’s very important in this business to be ready for anything, which is why we focus so much on experience and entrepreneurship.  If a student has that passion in their gut, I can teach them the rest."

           In 2011 during her first year teaching at Greenville, Moore worked to carefully craft new courses and program structure to emphasize experience and project based learning. Five years later, she says she’s happy with the results.  “I’m really proud of my students.  Having the opportunity to work alongside them and build and create with them is the best job in the world!”

          The spirit of team and working together is one of the Music Business program’s trademarks and there is an identifiable culture and community that exists amongst the Music Business majors.  According to Moore, community and culture can’t develop unless you get everyone in the same room, working together and working it out. “Conflict with commitment makes the difference,” DanaraMoore adds.  “We are all different people, with different ideas, backgrounds and preferences but we are committed to figuring it out together.  Space and grace builds unique friendships and persistent work ethic. At the end of the day, it’s all about the team around you.”  

         To emphasize that idea further, the course Music & Entertainment Lab was added to the degree requirements. Music Business students enroll in these courses every semester from the time they are freshman to seniors and work together to create, implement and manage projects.  From the weekly Blackroom Café, a singer-songwriter night produced in partnership with the Audio Engineering majors, to full-scale social media marketing and event management, the experience makes all the difference.

        With the growing diversity of opportunities in the music industry, transferable skills are the key to success in any situation. Moore explains, “At the end of the day, it’s not the content you know, it’s the competence you show.  Are you resourceful and easy to work with?  Do you have a strong work ethic, good attitude and are you patient and kind? Does your yes mean yes and your no mean no.”

       “Greenville College focuses on the development of the whole person so that each student thrives spiritually, intellectually, emotionally, relationally and physically.” This development distinguishes graduates in the job field. In fact, 98% of our students are employed within 9 months of graduating. If you’re ready to acquire a Christian liberal arts education that will equip you with skills that employers are seeking, attend GC. Learn more about the Music Business major and other majors offered at Greenville College.


Check out the jobs our recent GC Music Business Alums are currently holding:



Guitar Repair & Sales

Edwardsville, IL

Warranty Processing

Administrative Assistant

Rockford, IL

Knox County Health Department

Community Outreach Specialist

Galesburg, IL


Front of House Engineer

Nashville, TN

The Carter Center

Conflict Resolution Intern

Atlanta, Georgia

National Bank

Loan Officer

Cuba, MO

Espresso Parts

Marketing Manager

Olympia, WA



Chicago, IL

Inland Contractors


Chicago, IL


Tour Manager

Nashville, TN

Live Nation

Coordinator Premium Seat Sales

Chicago, IL

Mansion Entertainment & Media Center

Assistant to Director of Sales & Marketing

Branson, MO

Wieden + Kennedy


Portland, OR

St. Louis Housing Authority


St. Louis, MO


Music Licensing Associate

Nashville, TN

Creative Artist Agency

Contract Assistant

Nashville, TN

Levin Law Corp.

Entertainment Attorney, UCLA Law

Los Angeles, CA

Cool Blue Interactive

Account Coordinator

Atlanta, GA

Greenville Pain & Rehab Clinic

Marketing Specialist

Greenville, IL

Madison Letter

Professional Musician

Nashville, TN

Christfest Music Festival

Booking & contract negotiations

Indianapolis, IN

The Lovely Ross

Jewelry Designer

Addison, TX



This story was published on May 06, 2016

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