Music, Media & Entertainment Business Major


The Majors and Minors section of the academic catalog explains graduation requirements. You can also read more about courses in the Undergraduate Course Listings section of the academic catalog.

Degree Plans

Sample degree plans provide a glimpse of what your schedule may look like as you complete this program.

Music, Media & Entertainment Business Major Courses

ACCT101 Principles of Accounting I (3 Credits)
Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)
BUSN101 Business Management (3 Credits)
A survey of business intended to give the student a general knowledge of the modern business world, provide a basis for choosing a field of specialization, and acquaint him or her with numerous business areas. (Offered every semester.)
DMDA120 Introduction to Digital Media (3 Credits)
This course explores digital media as an experimental cultural practice, with an emphasis on critical approaches to art and technology. Experiments in digital imaging, digital audio, digital video, and multi-media authoring will be conducted. Students will produce independent digital media production projects, individually and in groups. Course meetings include seminar-style discussion of reading and other materials, critiques of student work, tech workshops, production studios (session in which we brainstorm, research ideas, and work on projects), and screenings. (Offered every semester.)
MUSB125 Survey of Music in Media Industry (3 Credits)
A business course which overviews the inner workings of the recording industry including A&R administration, artist, and producer agreements, music publishing, copyright registration, music retailing, radio airplay and INDIE promotion, and career options for this field. (Offered fall semester.)
MUSB200 Princ & Practices: Music Business (3 Credits)
This course studies the organization and operation of major and independent record labels. Topics include artist development, A&R Administration, budgets, production, marketing, and release schedules. The second part of the course is an in-depth study of the legal contracts required for operating a successful label. Current industry problems and economics differences between major and independent labels are discussed, as well as ethics and the Christian's role in the music industry. (Offered fall semester.)
MRKT201 Marketing (3 Credits)
The present marketing system is described, analyzed, and evaluated through study of consumers, marketing functions, institutions, and commodities. The motivation of mass markets through advertising and personal selling is given special attention. (Offered spring semester.)
BUSN222 Business Law (3 Credits)
A study of contracts, torts, agency, bailments, and property with emphasis on the social forces that have and will affect our legal rights and duties. (Offered fall semester.)
MUSG226 Survey Audio Engineering/Production (2 Credits)
This course provides a thorough understanding of the theory and practice of studio recording and sound reinforcement. Cross listed with COM 126/DM 226. Prerequisite: Sophomore standing. (Offered spring semester.)
MUSB235 Music & Entertainment Lab I (1 Credit)
This course will introduce students to the music business through observation of on & off-campus music business related events and projects. Students enrolled in this course will also participate in at least one on-campus event. This could include activities sponsored by GCMUSB, AgapeFest, concert promotion, Lab Band A&R, etc. Each student will also be assigned an upper classman mentor enrolled in M&E Lab II or III. Students may earn up to a total of nine Music & Entertainment Lab credits. Prerequisite: MUSB125/325
MUSB300 Marketing and Promotion (3 Credits)
An in-depth study of the marketing and promotion of commercial products on an international level, including distribution patterns, merchandising methods, and promotion and marketing techniques which are unique to the industry. Students work with Blackroom Records to develop and implement comprehensive marketing and promotion campaign plans for regional and international distribution of a local product. (Offered fall semester.)
BUSN301 Professional Communication (3 Credits)
This applied skills course is intended for people going into professional, rather than academic, post-graduate work. It applies those skills learned in foundational courses to specific professional situations such as proposal writing, staff briefings, and charting of financial information. Prerequisite: ENG 105 and COM 101 or their equivalents, plus junior or senior status. (Offered every semester)
MUSB310 Music Business Law (3 Credits)
This course allows students an opportunity to build a foundational working knowledge of music publishing and music related copyright law. Students will engage in an intensive overview study of existing business environments, standard revenue streams, licensing and contracts, intellectual property rights, and laws/restrictions. Students will demonstrate their knowledge an understanding by presenting completed research and analysis on current legislation. (Offered spring semester.)
MUSB335 Music & Entertainment Lab II (1 Credit)
This course will give students hands on music business experience as they work alongside M&E Lab III in creating, developing, and facilitating related projects and events. Students in this course will also participate in resume writing workshops, networking experiences, and may submit a proposal for further research in an area of chose. Each student will be assigned as a mentor to a student enrolled in M&E Lab I. Students may earn up to a total of nine Music & Entertainment Lab credits. Prerequisite: MUSB235.
BUSN380 Strategic Management (3 Credits)
Strategic Management explores how companies analyze their strategic environments, identify strategic choices and implement chosen strategies. Analytical tools include employing frameworks to analyze internal strengths and weaknesses as well as external opportunities and threats. The course is taught through an online strategic management simulation in which students compete in teams to enable them to evaluate their effectiveness in developing and implementing strategies for the firm. (Offered fall semester.)
MUSB400 Artist and Tour Management (3 Credits)
A study of interpersonal, business and contractual relationships between a manager and an artist and their impact on the performing artist's career. The majority of the course examines the legal and financial aspects of an Artist Management Agreement and the role of an attorney or manager as a business advisor. In the second half of the semester, students explore the role of a Booking Agent in the artist's career, and analyze a standard Booking Agent Agreemnet. (Offered Interterm.)
MUSB405 Music Business Practicum (3 Credits)
The internship offers practical experience in different areas of the entertainment industry under the supervision of professional firms. Students work at an industry corporation to gain knowledge in their chosen field. Internships may include Recording Studios, Production Companies, Film Studios, Publishing Companies, Management or Booking agencies.
BUSN409 Business: Our Ethical Calling (2 Credits)
A capstone course for all business majors, involving independent and group work in selected areas, guest speakers, a research project, and discussion as an essential learning activity. Emphases include business ethics, entrepreneurship as a calling, and development of a career and lifestyle philosophy. Meets the general education writing intensive requirement. Prerequisite: Senior status. (Offered every semester.)
MUSB435 Music & Entertainment Lab III (1 Credit)
Students in this course will play a major role in developing, planning, and facilitating music business related projects, both on and off campus. Students will have a wide array of options to gain critical experience while building resume credentials. These may include involvement working with live festivals, concert promotion, booking, record production, marketing, artist management, etc. Each student will be assigned as a mentor to a student enrolled in M&E Lab I. Students may earn up to a total of nine Music & Entertainment Lab credits. Prerequisite: MUSB335
Economics Elective - Complete One Course (Courses Required: 1)
ECON101 Survey of Economics (3 Credits)
This course will help students to produce enough to support themselves and family, consume resources and products wisely, provide for their own future needs, support government's appropriate role in our productivity, and consider the needs of their children, and enable them to live productive lives. (Offered fall semester.)
ECON201 Principles of Economics I (3 Credits)
The beginning of the one-year economics principles course, emphasizing profit maximizing for the firm, how government regulation affects business, and growth/environment questions. Moderate emphasis on mathematical analysis.
ECON202 Principles of Economics II (3 Credits)
For second year business students, emphasizing economic principles, national income, employment, inflation, and fiscal and monetary policy.
ECON352 Modern Economic History (3 Credits)
An interdisciplinary course organized for studying backgrounds to current economic problems in context with related social, political, and religious issues. (Offered irregularly.)
ECON353 Environmental Economics (3 Credits)
Students will study two kinds of environmental issues: resource conservation and pollution of the environment. In both cases students will consider whether markets can achieve the best results for humankind, or whether stated intervention and control to keep us safe and healthy. Prerequisite: ECON201. (Offered irregularly.)
Choose One Course - From MRKT333, BUSN327 or MUSB327 (Courses Required: 1)
BUSN327 Entrepreneurship (3 Credits)
This course provides an in depth focus on entrepreneurial strategy, marketing, finance, operations management and business plan development. Particular attention is given to the process of innovation in small business organizations and new venture development in entrepreneurial firms. Cross listed with MUSB 327. Prerequisites: MGT 101, 222, and MKT 201 (Offered spring semester.)
MUSB327 Entrepreneurship (3 Credits)
This course provides an in depth focus on entrepreneurial strategy, marketing, finance, operations management and business plan development. Particular attention is given to the process of innovation in small business organizations and new venture development in entrepreneurial firms. Cross listed with MGT 327. Prereq: MGT 101, 222, MKT 201. (Offered spring semester.)
MRKT333 Sales and Sales Management (3 Credits)
For advanced students in marketing and management who wish to learn about selling with finesse and integrity and to incorporate principles that they can both practice and transfer to others under their supervision. (Offered spring semester of odd calendar years.)

Career Opportunities

  • Booking Agent
  • Band Manager
  • Record Label Employee
  • Venue Operator
  • Production Manager at Venue
315 E. College Avenue
Greenville, Illinois 62246-1145
800.345.4440 / 618.664.7100
Contact Us © 2000-17 Greenville College. All rights reserved.
Greenville College is authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education
Accreditation | IBHE Complaint Form