Marketing Major

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Courses

Visit the Online Undergraduate Catalog for an explanation of graduation requirements.

The marketing major requires successful completion of 51 credits. This major leads to the bachelor of science degree.

Marketing Major Courses

Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)
What makes some for-profit businesses and not-for-profit organizations excel while other fail to thrive? Often it’s due to the quality of management within the organization. Management of people is distinct skill set that is critically important and these skills can be studied, understood, and practiced. In this course, students will learn the elements of business management, the theory behind them and practical tools with which to apply them. Key topics such as communication, leadership, teamwork, conflict management, change and more will be covered. No matter where a person works or volunteers, they will be able to contribute to the success of any organization when they have a clear understanding of management theory and techniques. (Offered every semester.)
This course explores digital media as an experimental cultural practice, with an emphasis on critical approaches to art and technology. Experiments in digital imaging, digital audio, digital video, and multi-media authoring will be conducted. Students will produce independent digital media production projects, individually and in groups. Course meetings include seminar-style discussion of reading and other materials, critiques of student work, tech workshops, production studios (session in which we brainstorm, research ideas, and work on projects), and screenings. (Offered every semester.)
This introductory course examines business from an entrepreneurial perspective. It will provide students with an introduction to the potential and pitfalls of entrepreneurship and its impact on the economic development within a community. Throughout the course, students will examine the various methods for starting up, managing and financing a new business enterprise. This process will culminate in the development of a viable business plan. The overarching goal of this course is to familiarize the student with business terminology in order to introduce him or her to the business program at Greenville University.
The beginning of the one-year economics principles course, emphasizing profit maximizing for the firm, how government regulation affects business, and growth/environment questions. Moderate emphasis on mathematical analysis.
The present marketing system is described, analyzed, and evaluated through study of consumers, marketing functions, institutions, and commodities. The motivation of mass markets through advertising and personal selling is given special attention.
A study of contracts, torts, agency, bailments, and property with emphasis on the social forces that have and will affect our legal rights and duties. (Offered fall semester.)
This course is about applying analytical theory of business decision making to provide products and service design, capacity planning, process and location selection, inventory and supply management, quality assurance and scheduling. These real-world management tools will heighten the comprehension of business applications and provide a competitive edge in school and beyond.
This course is an experience and project based course designed to encourage hands on innovation. Students will gain insight into the roles and responsibilities of entrepreneurs in organizations both large and small. Students will also engage in a semester long project on campus or with local partners to enhance their understanding of innovation, strategic planning, implementation strategy, research and development, product design, product marketing, and market research.
Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes. Cross listed with PSY 332. (Offered fall semester.)
For advanced students in marketing and management who wish to learn about selling with finesse and integrity and to incorporate principles that they can both practice and transfer to others under their supervision. (Offered spring semester of odd calendar years.)
Advertising communicates messages to groups of consumers. Students learn how to reach groups efficiently, to design messages to inform persuasively, and to choose the best media for a particular product and consumer. They will design advertising messages for print and broadcast, and learn to design and budget an overall ad campaign. Prerequisite: MKT 201. (Offered spring semester of even calendar years.) Course Fee $100.
Beginning with theory as taught in MKT 201 and ECON 201, students deal with selected marketing cases and learn to apply their theoretical principles. Work is both individual and in groups, and includes the creation and development of a new product. Prerequisite: MKT 201. (Offered fall semester.)
This course examines how national and local managers explain the development of their careers with a particular emphasis on leadership development, ethics, and the integration of faith in their management practice. These, together with the course material and group projects, help students develop appropriate career skills. In addition to the weekly speaker summaries, students write a business case study, make microfinance loans to overseas entrepreneurs, and develop individual career plans, resumes, and job search skills. Prerequisite: MGT 101.
Each department offers a practicum or internship course numbered 405. In this course the student applies theories and skills learned in the major. Each experience should include significant learning opportunities related to the student's major field. Two supervisors are involved, a work supervisor and an academic supervisor. Registration must occur prior to the activity. Forty to sixty hours of work experience is required for each credit awarded. The experience may be paid or unpaid. Letter grades will be assigned unless otherwise stated in the departmental description. Students must consult with their academic supervisor at least twice during the experience. A learning experience summary paper following departmental guidelines is required as well as a final interview with the academic supervisor. A maximum of twelve credits may be applied to the degree. Prerequisites: Junior or senior standing with a 2.0 G.P.A., 18 semester credits completed in the field and departmental approval.
Students enrolled in this course will be assigned to a student team who will then be paired with business and community leaders for work on real work, high-stakes projects. Students will create and implement solutions to actual needs faced by their assigned business leaders.
Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, and various tests of significance using both parametric and nonparametric procedures. Cross listed with SOCI and SCWK 202. Meets quantitative reasoning requirement. (Offered every semester.)
A study of basic concepts and operations in descriptive and inferential statistics. The areas of study will include graphic representations, measures of central tendency and dispersion, probability theory, and various significant tests of relationship, including measures of association, correlation, linear relationship, and means tests. This course includes an introduction to multivariate statistics and non-parametrics. Cross listed with PSYC and SCWK 202. Meets Quantitative Reasoning requirement. (Offered every semester.)
Advances in biology have pushed the development of statistical methods and depended on those methods for decades. Biostatistics focuses on three core areas: 1) general statistical concepts; 2) correct use and interpretation of statistical methods commonly used in biological sciences; and 3) basic familiarity with the R statistical software language, which has become an important tool in dealing with many kinds of data, including genetic data. Prerequisite: MATH106. (Offered spring semester of odd calendar years.)
In this course students explore how data analysis is applied to the research of behavior. Basic methods of summarizing, analyzing, and presenting research data are explained. Statistical concepts such as probability, correlation, analysis of variance, distribution, and hypothesis testing are explored. Students will gain experience with using the Statistical Package for the Social Sciences (SPSS).
This course covers four functions of an agribusiness industry: planning, organizing, controlling, and directing. Application and experience has a higher priority than the theory, but some theoretical framework is required to enjoy the applications. These occur in part through case study discussions and the development of a business plan over the course of the semester.
Studio work in beginning drawing from still life and nature. Basic experiences with form description using a wide range of media. Three double periods. (Offered spring semester of even calendar years.)
This course explores digital media as an experimental cultural practice, with an emphasis on critical approaches to art and technology. Experiments in digital imaging, digital audio, digital video, and multi-media authoring will be conducted. Students will produce independent digital media production projects, individually and in groups. Course meetings include seminar-style discussion of reading and other materials, critiques of student work, tech workshops, production studios (session in which we brainstorm, research ideas, and work on projects), and screenings. (Offered every semester.)
This course serves students from any major interested in studying the business and industries related to Music, Media, and Entertainment. Students enrolled in this course will acquire industry standard knowledge related to key concepts, terminology, and organizational structures. Students will also complete analysis of the cultural impact of Music, Media, and Entertainment Business.
This course will introduce students to computers and programming. It will begin with a study of computer hardware and software relationships, and a review of common operating systems in use today, with a detailed review of microcomputer operating systems. Then programming language construction and principles will be covered, culminating in problem solving and algorithm development in a high level computing language with several programming projects. Serves also as the entry point for a major in management information systems. (Offered spring semester.)
This course is designed to teach skills and attitudes required for young professionals entering this field. Students will learn and apply best practices to further professional development. Development areas may include communication skills, digital etiquette, professional dress, etc. Students will also complete an internship ready resume' and will prepare, practice, and receive coaching for future interviews.
Intermediate level course with emphasis on how accounting information can be interpreted and used as a tool of management in planning and controlling business activities of the firm. Prerequisite: ACCT101. (Offered spring semester)
This course covers the principles of agriculture marketing by examining consumers, marketing functions, institutions, and commodities. Special emphasis is given to the marketing of agricultural products as commodities, services provided under contract, and value-added products. Due to the global nature of agriculture, and then agribusiness, domestic and international markets will be covered the entire semester.
For second year business students, emphasizing economic principles, national income, employment, inflation, and fiscal and monetary policy.
This course is designed for all students and provides a good basis for preparing our annual tax forms. We will emphasize those things that make sense in tax rules, as well as those things that do not seem to make much sense. It includes practice with tax preparation software and will also review tax advantages available to those in full-time ministry. Accounting majors must take ACCT317 instead of this course.
This course examines leadership and group behavior in organizational settings. Featured topics include group development, group dynamics, the impact of leadership upon morale, executive decision-making, leadership skills and styles, and the use of power within organizational settings. Cross listed with PSY 240. Prerequisite: PSY 101 or 220. (Offered fall semester of odd calendar years.)
This course is an introduction to the discipline and craft of storytelling using multimedia methods. Students explore the major formal elements and components of storytelling using visual, print, and auditory mediums. Students will gain a better understanding of the spiritual, social, and economic roles of storytelling both in terms of storytelling as a powerful tool for gaining an understanding of the world and oneself and as a professional craft. Prerequisite: ENG105. (Offered in the fall semester.)
This course will further develop students marketing skills and knowledge directly related to their specialization. This course will survey current trends, innovations and data necessary for marketing within the field. Students will have the opportunity to continue management projects by creating and implementing marking plans for promotion of such projects.
This course teaches economic issues related to human integration (food, feed, fuel, and recreation) with the environment (waste remediation). Topics include conflicts in the use of land, air, and water; property rights; and public policy. These challenges show up in day to day operations as climate change, world poverty, water quality, genetic modification (GMOs), organic food, and renewable energy. This course looks at emerging issues in the context of historical production through the lens of a solid analytical framework. How do policies and markets complement and conflict on all the wide variety domestic and international commerce? Upon completion, there will be a sense of confidence in the annual rhythm global agribusiness benefits and costs.
This course will focus on all aspects of artist and event management, including talent, business, tour management, booking, planning, logistics, contracts, and promotion. Students will engage in a semester long experience based artist/event management project to enhance learning and preparation for work in this field. Students are required to use and must secure access to Microsoft Excel before enrolling.
Cost accounting fundamentals and cost accounting systems for management control will be covered. Emphasis will be on decision making for planning and control, and product costing for inventory valuation and income determination. Prerequisite: ACCT201. (Offered fall semester of even calendar years.)
Reviews accounting theory and the application of that theory to the preparation of accounting statements. Examines the four primary financial statements-income statement, balance sheet, statement of cash flows, and statement of retained earnings. Prerequisite: ACCT101. (Offered fall semester of odd calendar years.)
A continuation of the study of financial information for the purpose of preparing financial statements in accordance with generally accepted accounting principles. This course deals with accounting issues related to the proper accounting treatments of balance sheet assets and liabilities. Prerequisite: ACCT314. (Offered spring semester of even calendar years.)
Study of federal personal and corporate income tax, state income tax issues, U.S. tax structure, and the applicaiton of tax laws to specific situations. Students will gain knowledge of individual tax laws, forms, and tables.
A study of the standards and procedures used in examining financial statements and supporting records. Emphasis on the evaluation of internal control. Also covered are the auditor's responsibilities to clients and third parties, and the ethical framework in which he/she operates. Prerequisite: ACCT201. (Offered spring semester of odd calendar years.)
This course will provide the student with substantial experience in preparing federal tax returns. The number of credits for this course is variable; however, for each credit, the student is expected to spend 40 hours preparing income tax forms for others. This will be done primarily during evenings and weekends. Tax forms may be prepared through the Greenville College Tax Assistance Program (GC-TAP), the St. Louis Tax Assistance Program (St. Louis-TAP), or the Bond County Senior Citizens Center. Because of the relatively limited number of people in Bond County who will utilize this service, the student must expect to spend some Saturdays in St. Louis preparing tax returns. Prerequisite: ACCT317. (Offered spring semester.)
This course will discuss and develop research skills through lecture and discussion. Students will be responsible for conducting two accounting or tax research projects. This course should be taken concurrently with ACCT 315 or 318. Prerequisite: ACCT 317. (Offered spring semester of odd calendar years.)
A course designed to provide students with an understanding of the theories, principles, and practices of personnel management. (Offered spring semester.)
Introduces the student to corporate financial management throught the study of financial systems, techniques of financial analysis and working capital decisions, financial forecasting, financing current assets, capital budgeting, the cost of capital and the target capital structure quantity, statistical decision making, and financial techniques. Prereq: ACCT 201, ECON 202.
Students will understand the forces of globalization, why nations trade, problems of trade restrictions and international payments, and multinational corporations as international change agents. They will work from the manager's perspective to discover how working internationally affects the functional areas of business through influences of the land, the political environment, and the cultural heritage of the people. Meets the general education cross-cultural requirement. Prerequisite: Open to any upper division student. (Offered spring semester.)
An interdisciplinary course organized for studying backgrounds to current economic problems in context with related social, political, and religious issues. (Offered irregularly.)
A study of various quantitative approaches to decision making in business. Selected topics include linear programming, economic order quantity, and statistical decision making techniques. Prerequisite: Any statistics course. (Offered spring semester.)
Strategic Management explores how companies analyze their strategic environments, identify strategic choices and implement chosen strategies. Analytical tools include employing frameworks to analyze internal strengths and weaknesses as well as external opportunities and threats. The course is taught through an online strategic management simulation in which students compete in teams to enable them to evaluate their effectiveness in developing and implementing strategies for the firm. (Offered fall semester.)
MRKT389 Jr Departmental Honors Research (2 Credits)
In this class, students will draw upon the insights and experience from industry practitioners. Managers and leaders in the agribusiness field will share how they developed their careers, leadership qualities, ethics in today's society, and how their faith is integrated with their management style. The students' own leadership skills will be developed as they explore different views of several issues, and the changes associated with those issues in agriculture.
Student will engage in an intensive research based study of Music and Entertainment Law covering topics such as copyright, fair sue, licensing, publishing, and relevant legislation. Students will perform research in a self-selected area related to legal issues within the field. Students will use their research to produce a 20 page research paper that critically evaluates both supportive and oppositional positions and legal interpretations related to their topic.
This course is an experience-based course designed to empower and enhance student leadership through management and mentorship opportunities. Entrepreneurship Lab II encourages first hand experience as a way to practice skills needed for entrepreneurs at any level. Students will assume various management and mentorship roles while working with students and projects assigned through other course
MRKT489 Departmental Honors Research (2 Credits)
MRKT490 Departmental Honors Thesis (2 Credits)

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Career Opportunities

  • Investment Consultants
  • Retail Management
  • Sports Marketing
  • Marketing for not-for-profits and general sales
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