Marketing Major


Visit the Online Undergraduate Catalog for an explanation of graduation requirements.

The marketing major requires successful completion of 51 credits. This major leads to the bachelor of science degree.

Marketing Major Courses

ACCT101 Principles of Accounting I (3 Credits)
Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)
BUSN101 Business Management (3 Credits)
A survey of business intended to give the student a general knowledge of the modern business world, provide a basis for choosing a field of specialization, and acquaint him or her with numerous business areas. (Offered every semester.)
MATH106 Finite Mathematics (3 Credits)
This course will strengthen the mathematics skills of those students who must use mathematics in their major, such as business, biology, or the social sciences. Topics will include functions, systems of linear equations, matrices, linear programming, probability and statistics, and mathematics of finance including compound interest. Prerequisite: One and one-half years of high school algebra or the equivalent. (Offered every semester.)
ECON201 Principles of Economics I (3 Credits)
The beginning of the one-year economics principles course, emphasizing profit maximizing for the firm, how government regulation affects business, and growth/environment questions. Moderate emphasis on mathematical analysis.
MRKT201 Marketing (3 Credits)
The present marketing system is described, analyzed, and evaluated through study of consumers, marketing functions, institutions, and commodities. The motivation of mass markets through advertising and personal selling is given special attention.
ECON202 Principles of Economics II (3 Credits)
For second year business students, emphasizing economic principles, national income, employment, inflation, and fiscal and monetary policy.
BUSN222 Business Law (3 Credits)
A study of contracts, torts, agency, bailments, and property with emphasis on the social forces that have and will affect our legal rights and duties. (Offered fall semester.)
BUSN321 Management of Organizations (3 Credits)
Develops a systematized body of managerial thought suitable to all business situations through understanding of planning, organizing, staffing, directing, and controlling functions. (Offered fall semester.)
MRKT332 Consumer Behavior (3 Credits)
Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes. Cross listed with PSY 332. (Offered fall semester.)
MRKT333 Sales and Sales Management (3 Credits)
For advanced students in marketing and management who wish to learn about selling with finesse and integrity and to incorporate principles that they can both practice and transfer to others under their supervision. (Offered spring semester of odd calendar years.)
MRKT334 Advertising (3 Credits)
Advertising communicates messages to groups of consumers. Students learn how to reach groups efficiently, to design messages to inform persuasively, and to choose the best media for a particular product and consumer. They will design advertising messages for print and broadcast, and learn to design and budget an overall ad campaign. Prerequisite: MKT 201. (Offered spring semester of even calendar years.) Course Fee $100.
MRKT335 Marketing Case Studies (3 Credits)
Beginning with theory as taught in MKT 201 and ECON 201, students deal with selected marketing cases and learn to apply their theoretical principles. Work is both individual and in groups, and includes the creation and development of a new product. Prerequisite: MKT 201. (Offered fall semester.)
BUSN360 Professional Leaders/Ethics/Develop (3 Credits)
This course examines how national and local managers explain the development of their careers with a particular emphasis on leadership development, ethics, and the integration of faith in their management practice. These, together with the course material and group projects, help students develop appropriate career skills. In addition to the weekly speaker summaries, students write a business case study, make microfinance loans to overseas entrepreneurs, and develop individual career plans, resumes, and job search skills. Prerequisite: MGT 101.
MRKT405 Marketing Practicum (3 Credits)
Each department offers a practicum or internship course numbered 405. In this course the student applies theories and skills learned in the major. Each experience should include significant learning opportunities related to the student's major field. Two supervisors are involved, a work supervisor and an academic supervisor. Registration must occur prior to the activity. Forty to sixty hours of work experience is required for each credit awarded. The experience may be paid or unpaid. Letter grades will be assigned unless otherwise stated in the departmental description. Students must consult with their academic supervisor at least twice during the experience. A learning experience summary paper following departmental guidelines is required as well as a final interview with the academic supervisor. A maximum of twelve credits may be applied to the degree. Prerequisites: Junior or senior standing with a 2.0 G.P.A., 18 semester credits completed in the field and departmental approval.
BUSN409 Business Capstone: Experience First (3 Credits)
Students enrolled in this course will be assigned to a student team who will then be paired with business and community leaders for work on real work, high-stakes projects. Students will create and implement solutions to actual needs faced by their assigned business leaders.
Choose PSYC202/SOCI202 (Courses Required: 1)
PSYC202 Statistics (3 Credits)
Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, and various tests of significance using both parametric and nonparametric procedures. Cross listed with SOCI and SCWK 202. Meets quantitative reasoning requirement. (Offered every semester.)
SOCI202 Statistics (3 Credits)
A study of basic concepts and operations in descriptive and inferential statistics. The areas of study will include graphic representations, measures of central tendency and dispersion, probability theory, and various significant tests of relationship, including measures of association, correlation, linear relationship, and means tests. This course includes an introduction to multivariate statistics and non-parametrics. Cross listed with PSYC and SCWK 202. Meets Quantitative Reasoning requirement. (Offered every semester.)

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Career Opportunities

  • Investment Consultants
  • Retail Management
  • Sports Marketing
  • Marketing for not-for-profits and general sales
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