Christian Higher Education Since 1892

Marketing Major

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Courses

The Majors and Minors section of the academic catalog explains graduation requirements. You can also read more about courses in the Undergraduate Course Listings section of the academic catalog.

Degree Plans

Sample degree plans provide a glimpse of what your schedule may look like as you complete this program.

Below are some of the courses offered for the Marketing Major.

Courses Credits  
ACCT 101 Financial Accounting I 3 Info

Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements.

MGT 101 Introduction to Business 3 Info

A survey of business intended to give the student a general knowledge of the modern business world, provide a basis for choosing a field of specialization, and acquaint him or her with numerous business areas.

ACCT 102 Financial Accounting II 3 Info

Continuation of Financial Accounting I. More detailed examination of components of the balance sheet. Introduction to financial statement analysis.

CIS 105 Computer Fundamentals 3 Info

Learn basic through advanced computer concepts with an emphasis on both the personal computer and enterprise computing.  Topics include hardware, application and system software, the Internet and world wide web, communications, e-commerce, societal issues, high tech ethics, database management, information systems, career opportunities, and technology trends.

MTH 106 Finite Mathematics 3 Info

This course will strengthen the mathematics skills of those students who must use mathematics in their major, such as business, biology, or the social sciences. Topics will include functions, systems of linear equations, matrices, linear programming, probability and statistics, and mathematics of finance including compound interest.

ECON 201 Principles of Microeconomics 3 Info

The beginning of the one-year economics principles course, emphasizing profit maximizing for the firm, how government regulation affects business, and growth/environment questions. Moderate emphasis on mathematical analysis.

MKT 201 Marketing 3 Info

The present marketing system is described, analyzed, and evaluated through study of consumers, marketing functions, institutions, and commodities. The motivation of mass markets through advertising and personal selling is given special attention.

ECON 202 Principles of Macroeconomics 3 Info

For second year business students, emphasizing economic principles, national income, employment, inflation, and fiscal and monetary policy.

PSY 202 Statistics 3 Info

A study of basic concepts and operations in descriptive and inferential statistics. The areas of study will include graphic representations, measures of central tendency and dispersion, probability theory, and various significant tests of relationship, including measures of association, correlation, linear relationship, and means tests. This course includes an introduction to multivariate and non-parametric statistics. Cross listed with SOC 202. Meets Quantitative Reasoning requirement.

MGT 222 Business Law 3 Info

A study of contracts, torts, agency, bailments, and property with emphasis on the social forces that have and will affect our legal rights and duties.

MGT 321 Management of Organizations 3 Info

Develops a systematized body of managerial thought suitable to all business situations through understanding of planning, organizing, staffing, directing, and controlling functions.

MKT 332 Consumer Behavior 3 Info

Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes. Cross listed with PSY 332.

MKT 333 Sales and Sales Management 2 Info

For advanced students in marketing and management who wish to learn about selling with finesse and integrity and to incorporate principles that they can both practice and transfer to others under their supervision.

MKT 334 Advertising 2 Info

Advertising communicates messages to groups of consumers. Students learn how to reach groups efficiently, to design messages to inform persuasively, and to choose the best media for a particular product and consumer. They will design advertising messages for print and broadcast, and learn to design and budget an overall ad campaign.

MKT 335 Marketing Management 3 Info

Beginning with theory as taught in MKT 201 and ECON 201, students deal with selected marketing cases and learn to apply their theoretical principles. Work is both individual and in groups, and includes the creation and development of a new product.

MGT 360 Professional Leadership, Ethics, and Career Development 3 Info

This course examines how national and local managers explain the development of their careers with a particular emphasis on leadership development, ethics, and the integration of faith in their management practice. These, together with the course material and group projects, help students develop appropriate career skills. In addition to the weekly speaker summaries, students write a business case study, make microfinance loans to overseas entrepreneurs, and develop individual career plans, resumes, and job search skills. 

 

MKT 405 Marketing Practicum 4-12 Info
No Description Available.
MGT 409 Business: Our Ethical Calling 2 (WI) Info

A capstone course for all business majors, involving independent and group work in selected areas, guest speakers, a research project, and discussion as an essential learning activity. Emphases include business ethics, entrepreneurship as a calling, and development of a career and lifestyle philosophy. Meets the general education writing intensive requirement.

Career Opportunities

  • Investment Consultants
  • Retail Management
  • Sports Marketing
  • Marketing for not-for-profits and general sales