Sport Management Major

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Courses

Visit the Online Undergraduate Catalog for an explanation of graduation requirements.

The Sport Management major consists of a minimum of 16 core requirement credits, and the selection of an emphasis which requires the completion of 16 additional credits.

 

Sport Management Major Courses

Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)
Students will be introduced to a broad range of priority issues and/or topics in sport management. Issues such as: career opportunities and myths, finance, communication, facility management, event coordination, marketing, governance etc. This course provides an overview of all the major components in the sport industry. This course is not designed to provide significant depth on issues but rather deliver breath of study on key elements in the sport management field. (Offered fall semester.)
What makes some for-profit businesses and not-for-profit organizations excel while other fail to thrive? Often it’s due to the quality of management within the organization. Management of people is distinct skill set that is critically important and these skills can be studied, understood, and practiced. In this course, students will learn the elements of business management, the theory behind them and practical tools with which to apply them. Key topics such as communication, leadership, teamwork, conflict management, change and more will be covered. No matter where a person works or volunteers, they will be able to contribute to the success of any organization when they have a clear understanding of management theory and techniques. (Offered every semester.)
This course explores digital media as an experimental cultural practice, with an emphasis on critical approaches to art and technology. Experiments in digital imaging, digital audio, digital video, and multi-media authoring will be conducted. Students will produce independent digital media production projects, individually and in groups. Course meetings include seminar-style discussion of reading and other materials, critiques of student work, tech workshops, production studios (session in which we brainstorm, research ideas, and work on projects), and screenings. (Offered every semester.)
This course will provide the student with a hands-on experience in utilizing digital media, the internet, and social networking. Each student will utilize video equipment and the internet to promote a group of people (maybe a team, a club, a cause, etc.). A prime goal of this experience will be to create a community following. Blogs, fan pages, text messaging and video sharing services will be utilized. This course can be taken four times for credit. Prerequisite: DMDA120.
This course is designed to help students recognize sport as a microcosm of a larger society. Sport is influenced by cultural traditions, social values, and personal experience. (Offered spring semester of odd calendar years.)
This course will the primary principles of marketing with an emphasis of application or the sports industry. Topics covered include environmental scanning and planning, market research, consumer behavior, market segmentation and the development of integrated marketing communication using the 4 Ps (product, price, placement, and promotion). Guest speakers, research projects, and case studies will allow the student to apply concepts learned. (Offered fall semester of even calendar years.) Prerequisite: SMG101.
Sports law is the frame of legal issues in both amateur and professional sports. It overlaps with labor law, contract law, competition or antitrust law, and tort law. The area of law was established as a separate entity only a few decades ago, corresponding with the increased role of player-agents and media scrutiny of sports law topics. This course is designed to provide students the vital understanding of legal issues in sport. Topics include but are not limited to: negligence, liability, risk management, waivers, federal legislation, contract law, employment law, anti-trust legislation, labor law, and intellectual property. Case studies are used to help students apply the material. Prerequisite: SMG101. (Offered spring semester of even calendar years.)
This course will provide the student with a hands-on experience in utilizing digital media, the internet, and social networking. Each student will utilize video equipment and the internet to promote a group of people (maybe a team, a club, a cause, etc.). A prime goal of this experience will be to create a community following. Blogs, fan pages, text messaging and video sharing services will be utilized. This course can be taken four times for credit. Prerequisite: DMDA120.
A study of administration of athletics and physical education as it pertains to budget, liability, policy making, public relations, facility management, and other administrative responsibilities. (Offered Spring semester of even calendar years.)
"Show me the money!" is a well-known phrase from the sport movie "Jerry McGuire" and this course covers two important money topics in sport management: financial principles and fundraising. The comprehensive financial overview will include topics such as budgeting, financial structures, analysis, stocks, bonds, capital expenditures and current trends. Concepts and best practices in fundraising, needed at all levels of sport, will also be covered. Topics will include donor relations, annual funds, priority benefits, and sales skill development. Prerequisite: SMG101. (Offered spring semester of even calendar years.)
Game Day. It's what fans and participants live for. But making the experience a positive one for all involved takes detailed planning and execution. In this course students will learn how to plan, staff, budget, market, promote and manage an event. Venues are also key factors for all events and programs, whether at the recreation, club, collegiate or professional level. Therefore, facility management topics covered will include facility development, budgeting, staffing, and managing. Prerequisite: SMG101. (Offered spring semester of even calendar years.)
Students will exlore the important concepts in the field of sports management: sponsorship, sales, and ticketing. Students will comprehend the misconception and potential career path in ticketing as well as, but not limited to, effective sales techniques and the criteria for finding a great marketing niche through sponsorship. This course will attempt to balance theoretical models and case studies to help the student grow in their knowledge of sponsorship and ticketing. (Offered spring semester of odd calendar years.)
SMGT405 Practicum (1 Credit)
SMGT399 Open Titled (3 Credits)
Designed to assist students in locating, interpreting, synthesizing and presenting research-based information. Meets the general education writing intensive requirement. (Offered fall semester.) Prerequisite: Senior status.

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