Media Communication Major

Courses

Visit the Online Undergraduate Catalog for an explanation of graduation requirements.

The Media Communication major requires 36 hours of credit. The Media Communication major leads to the bachelor of arts degree.

Media Communication Major Courses

Major Requirements
COMM101 Media Communication (3 Credits)
A basic introduction to the post-digital/post-media theory and practice of public speaking, media communication and speech communication. The proliferation of platforms and a general decentering of who can speak (through social media) changes the way individuals communicate and changes the systems of communication individuals find themselves in. The goal of this course is to help broaden the student's knowledge of the entire systems and processes of Communication so that they become more skillful as an initiator and recipient of messages.
COMM301 Persuasion/Argumentation (3 Credits)
The theory and practice of persuasion for the purpose of developing critical thinking and reasoned advocacy. A study of how people persuade the media and how the media persuades people, as well as application to other practical techniques, including debate. Prerequisite: COM 101 or consent of instructor. (Offered spring semester of odd calendar years.)
COMM304 Literary, Visual, and Media Theory (3 Credits)
Students will read and comprehend literature, visual culture, and media communication through various critical frameworks that theorize about these cultural artifacts including New Criticism, the Toronto School, The Frankfurt School, Deconstruction, Postmodernism, Feminist and Gender Studies, Ethnic and Race Studies, Post Colonialism, Psychoanalytic Studies, and New Historicism. Students will apply these theories to literature, film, television, and media productions in order to understand how such critical approaches enhance and challenge the understanding of those. Prerequisite: COMM101.
Emphasis Requirements - Complete 19 Credit Hours (Credits Required: 19.00)
COMM126 Survey of Music Industry (3 Credits)
This course provides a thorough understanding of the theory and practice of studio recording and sound reinforcement. Cross listed with DMDA/MUSG 226. Prerequisite: Sophomore standing. (Offered fall semester.)
COMM226 Fundamentals of Digital Journalism (3 Credits)
This class is designed as an introduction to the history, principles, and practice of news writing. It will provide students with extensive experience in basics of newsgathering and reporting., while placing great emphasis on "hard" news and "beat" writing. Cross-listed with ENG 226. Prerequisite: ENG 105. (Offered fall semester.)
COMM227 Literary Journalism (3 Credits)
A writing course exploring journalistic, expository forms, and stylistic techniques appropriate for periodical publications and their diverse audiences. Cross-listed with COM 227. Prerequisite: ENG 105. (Offered fall semester of even calendar years.)
COMM231 Newspaper Production (1 Credit)
Provides students with experience in news writing, sports writing, feature writing, photojournalism, graphic design, desktop publishing, editing, advertising sales, theme implementation, budget management and other experiences related through the production of a campus newspaper. May be repeated up to a total of six hours credit. Cross listed with ENGL 231. Prerequisite: ENGL 105. (Offered every semester.)
COMM232 Broadcast Writing (3 Credits)
Study of principles of writing copy for broadcast use for both radio and television. The student will prepare scripts for a wide variety of broadcast applications such as commercials, editorials and commentaries, promotional and public service announcements, news, sports reports, informational features, interviews, and music radio shifts. (Offered fall semester of even calendar years.) C-L ENG232
COMM235 Magazine Production (1 Credit)
Provides students with experience in news writing, sports writing, feature writing, photojournalism, graphic design, desktop publishing, editing, advertising sales, theme implementation, budget management and other experiences related through the production of a campus magazine. May be repeated up to a total of six hours credit. Cross listed with ENGL 235. Prerequisite: ENGL 105. (Offered every semester.)
COMM240 Radio Broadcast Practicum (2 Credits)
Application of learned skills in news, production, sports, music, or advanced announcing at WGRN (FM). The student may choose any one section to pursue during a given semester. Students must have completed COM 240 in a particular area (e.g., news, production, etc.) before they are eligible to enroll in COM 340 in that same area. These courses may be repeated to a maximum of six credit hours. Prerequisite: Consent of the instructor. (Offered every semester.)
COMM331 Newspaper Production (1 Credit)
Provides students with experience in news writing, sports writing, feature writing, photojournalism, graphic design, desktop publishing, editing, advertising sales, theme implementation, budget management and other experiences related through the production of a campus newspaper. May be repeated up to a total of six hours credit. Cross listed with ENGL 331. Prerequisite: ENGL 105. (Offered every semester.)
COMM335 Magazine Production (1 Credit)
Provides students with experience in news writing, sports writing, feature writing, photojournalism, graphic design, desktop publishing, editing, advertising sales, theme implementation, budget management and other experiences related through the production of a campus magazine. May be repeated up to a total of six hours credit. Cross listed with ENGL 335. Prerequisite: ENGL 105. (Offered every semester.)
COMM340 Radio Broadcast Practicum (2 Credits)
Application of learned skills in news, production, sports, music, or advanced announcing at WGRN (FM). The student may choose any one section to pursue during a given semester. Students must have completed COM 240 in a particular area (e.g., news, production, etc.) before they are eligible to enroll in COM 340 in that same area. These courses may be repeated to a maximum of six credit hours. Prerequisite: Consent of the instructor. (Offered every semester.)
COMM395 Practicum (3 Credits)
Students doing internships enroll in different sections depending on their focus. For radio, 405.01; television, 405.02; public relations, 405.03; advertising, 405.04; journalism, 405.05; theatre, 405.06; or speech communication, 405.07.
COMM405 Internship (3 Credits)
Students doing internships enroll in different sections depending on their focus. For radio, 405.01; television, 405.02; public relations, 405.03; advertising, 405.04; journalism, 405.05; theatre, 405.06; or speech communication, 405.07.

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