Christian Higher Education Since 1892
Michael Ritter

Michael Ritter

Vice President for Marketing and Institutional Effectiveness

Year Started at GC: 1999
Phone: 618.664.7081
Areas of Responsibility:

Oversees institutional marketing efforts and staff

Leads institution-wide effort to use analytics to improve decision-making across all parts of Greenville College


Doctor of Business Administration, Marketing, Anderson University, 2015
Master of Business Administration, Finance, University of Illinois at Urbana-Champaign, 2003
Bachelor of Arts, Mathematics, Greenville College, 1999

Publications and Presentations

Ritter, M. J. (2015). Identifying Lost Market Potential Through Segmentation of the Traditional Undergraduate Student Market (Doctoral Dissertation).  Falls School of Business at Anderson University, Anderson, IN.

Forthcoming: Ritter, M. J. (2016). Examining the Admission Decision Using a Market Segmentation Framework. Presentation to the 2016 National Conference on Student Recruitment, Marketing and Retention, Dallas, TX. July 26-28, 2016.

Professional Affiliations

North American Coalition for Christian Admissions Personnel

President, Greenville Chamber of Commerce

About Michael Ritter

Michael has worked at Greenville College for more than 15 years in admissions, financial aid, and marketing. He has served on the senior leadership team at the college (the president's cabinet) for the last six years.

Michael is also an adjunct instructor in Greenville College's MBA program.

Michael met his wife Stacey (Stohre '02) when they were students at Greenville College and have been married since 2002. Stacey is an occasional adjunct in the GC Music Department, teaching voice and directing Chorale. They have two young daughters, Zoe and Emma.

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